When you're looking for a name for your new advanced technological innovation, who you gonna call?
Rod Dreher's blog call attention to the next big thing: a "roadable, light sport aircraft": in other words, a airplane that can also drive on the road. The company that is launching this effort (yes, pun intended) is called "Terrafugia, Inc."
Any guesses as to what it means?
The title incorporates two Latin words: terra, meaning earth or land, and fugere, which means to fly (in the sense of fleeing). The new craft is a land fleer, I guess.
I have to point these things out for the sake of the folks who are always telling me that Latin is a dead language.